Having celebrated it's 10th year in Ireland in 2023, Dacia have kickstarted their new visual identity rollout in 2024, completing the brand’s new visual identity on the exterior of over 80% of of Dacia dealerships in Ireland.
24 out of the 30 Dacia showrooms nationwide have now been externally upgraded to the striking new visual identity and those still transitioning to the bold new look are set for completion by April 2024.
The external identity is designed to reference the values and attributes of Dacia. For example, the thick khaki line running around the edges of the Dealership’s building embodies the robustness, simplicity, and outdoor appeal of the brand. Other notable features include the large totem, made up of a khaki-colour metal and wood-inspired detailing, and the new emblem which consists of illuminated box letters that appear khaki during the day and white at night.
The interior fit-outs commenced in the second half of 2023 with 100% completion expected by the end of 2024.
Dacia’s goal is to feature the new brand visual identity across all its dealerships in advance of the launch of the all-new Duster in the second quarter of 2024. Dacia will also introduce the all-electric Spring to the market which is destined to be a game-changer in the Irish electric car segment.
Seamus Morgan, CEO, Cedar Motors Ltd, importer and distributor for Dacia in Ireland: “2023 was the most successful year to date for Dacia in Ireland since its launch 10 years ago and with the eagerly anticipated All-New Duster and New Spring coming on board later this year, the brand’s success looks set to continue. We look forward to seeing the new brand identity transformations completed across all Dacia dealerships in 2024”.
17-Jan-2024